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What Makes People Buy? 20 Reasons Why

Buying Decisions ImageThe forces that influence whether people buy include: basic need, convenience, replacement, scarcity, prestige or apparitional purchase, emotional vacuum, lower prices, great value, brand and name recognition, fad or innovation, compulsory purchase, ego stroking, niche identity, peer pressure, the “girl scout cookie effect”, reciprocity or guilt, empathy, addiction, fear, and indulgence…

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